Moodboard & Target Market

Here is the mood board I did to illustrate my concept and mood for my magazine.

I put some well-known older fashion icons in the mood board : Iris Apfel, Jean Woods, Sue Kreitzman Michele Lamy. They are in a way influencing some people even they are in the age above 60s.

For now, I am thinking of having bright colours/catchy colours for the website.

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The aim is to encourage older people to express themselves and free themselves to do whatever they want also dress whatever they want. It's also a place for people to understand more about the beauty of senior fashion. Therefore the primary target marketing will be elderly but in general it's a platform for people who are interested in the senior fashion & lifestyle.